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Understanding the Values of Blockchain Based Games from Users' Perspectives: A Value-focused Thinking Approach
College of business administration, Zhongnan University of Economics and Law, China.
Örebro University, Örebro University School of Business.ORCID iD: 0000-0002-3722-6797
2019 (English)In: Proceedings of Eighteenth Wuhan International Conference on e-Business / [ed] Tu, Y, University of Calgary Press, 2019, p. 62-69Conference paper, Published paper (Refereed)
Abstract [en]

This study aims to explore the values of blockchain based games from users' perspectives in China. To address this, we employed the Value-Focused Thinking (VFT) approach to derive the values of blockchain based games with users in China. Eleven active users of blockchain based games were interviewed in China. Based on the data collected from the interviews, we developed a means-ends objective network describing the values of blockchain based games from users' perspectives in China. According to the results, maximize enjoyment, maximize profit, maximize blockchain beliefs, and minimize risk of holding cryptocurrency were derived as the fundamental objectives to maximize values of blockchain based games from users' perspectives.

Place, publisher, year, edition, pages
University of Calgary Press, 2019. p. 62-69
Keywords [en]
blockchain based games, value-focused thinking (VFT) approach, means-ends objective network, value
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:oru:diva-78637ISI: 000500560200010ISBN: 978-0-889-53426-1 (print)OAI: oai:DiVA.org:oru-78637DiVA, id: diva2:1378905
Conference
18th Annual Wuhan International Conference on E-Business (WHICEB 2019), Wuhan, China, May 24-26, 2019
Available from: 2019-12-16 Created: 2019-12-16 Last updated: 2019-12-16Bibliographically approved

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Gao, Shang

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Citation style
  • apa
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Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
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  • asciidoc
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