To Örebro University

Sustainable and then what? The paradox of first-mover advantage 2019 (English)In: nitmkg2 : Bringing Institutional Theory to Marketing / [ed] Karim Ben-Slimane, ISC Paris Business School, France Damien Chaney, South Champagne Business School, France Ashlee Humphreys, Northwestern University, USA Bernard Leca, ESSEC Business School, France , and Marie Taillard, ESCP Europe, UK, 2019Conference paper, Oral presentation with published abstract (Refereed)

Place, publisher, year, edition, pages

2019.

National Category

Business Administration

Research subject

Complex Systems – Microdata Analysis

Identifiers

URN: urn:nbn:se:oru:diva-85302OAI: oai:DiVA.org:oru-85302DiVA, id: diva2:1463758

Conference

nitmkg2 : Bringing Institutional Theory to Marketing, Paris, France, June 6-7, 2019

Available from: 2020-09-03 Created: 2020-09-03 Last updated: 2020-09-03Bibliographically approved

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Lagin, MadelenÖberg, Christina

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Lagin, MadelenÖberg, Christina

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Örebro University School of Business

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Business Administration

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