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Varumärkesutvidgning och förtroende: En kvalitativ studie i hur konsumenter uppfattar och påverkas av företags varumärkesutvidgningar
Löwengren, Emil
Örebro University, Örebro University School of Business.
Wallgren, Ludwig
Örebro University, Örebro University School of Business.
2023 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2023.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:oru:diva-108474
OAI: oai:DiVA.org:oru-108474
DiVA, id:
diva2:1799567
Subject / course
Företagsekonomi
Supervisors
Karlsson, Mari-Ann
Örebro University, Örebro University School of Business.
Examiners
Hansson, Magnus
Örebro University, Örebro University School of Business.
Available from:
2023-09-22
Created:
2023-09-22
Last updated:
2023-09-22
Bibliographically approved
Open Access in DiVA
Varumärkesutvidgning och förtroende
(889 kB)
62 downloads
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FULLTEXT01.pdf
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889 kB
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3a2d2433fbaa24556049038e047cb33029e5d68941a33f98516bf4c310ca285d4869b0701763a43471671d89cf727f30d3ef45796a1d38cef145aa724a85595f
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Örebro University School of Business
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Business Administration
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Total: 62 downloads
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https://oru.diva-portal.org/smash/record.jsf?pid=diva2:1799567
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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de-DE
en-GB
en-US
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nn-NO
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