After studying this chapter, you will be able to do the following:
Know about the various youth sport events and festivals hosted around the world.
Gain an appreciation for the differences in their aim, philosophy, and overall governance.
Gain a critical view of the value of those events.
Learn about the benefits and challenges of youth sport events for athlete and coach development.
Gain insights on marketing opportunities and brand implications related to youth sport events.
Understand the implications of such events for sport managers and researchers.