To Örebro University

oru.seÖrebro University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Cruise Control: Steering Through the Waves of Customer Satisfaction Across Cruise Market Segments
Leiden Law School, Institute of Tax Law and Economics, Business Studies, Leiden, Netherlands.ORCID iD: 0000-0002-2504-3141
Örebro University, School of Hospitality, Culinary Arts & Meal Science.ORCID iD: 0000-0002-6365-930X
2025 (English)In: Journal of Gastronomy and Tourism, ISSN 2169-2971, E-ISSN 2169-298X, Vol. 8, no 3, p. 153-169Article in journal (Refereed) Published
Abstract [en]

This study investigates the intricate relationships between overall cruise rating and various experience attributes by leveraging a comprehensive dataset of consumer reviews from two major online platforms. The analysis revealed that the core elements of hospitality, particularly dining and service, are critical for overall cruise satisfaction, perceived value, and ship quality perceptions. A major finding of this study is the critical role of perceived value for money in shaping the satisfaction narratives expressed by cruise patrons in online reviews in all market segments. The originality of this study lies in its examination of various market segments and review samples, which illuminate the complex and multidimensional aspects of customer satisfaction. The results indicate that hospitality strategies should vary significantly across segments, further emphasising the need for a nuanced approach because of the varied expectations across these markets. Furthermore, the study reveals a pattern suggesting that cost-cutting efforts, when involving food costs, result in lower satisfaction levels in dining and multiple categories, ultimately opposing potential savings. This insight emphasises the need for cruise lines to balance cost-cutting measures carefully while maintaining high-quality dining experiences to enhance overall customer satisfaction. These findings underscore the importance of utilising diverse review metrics to develop a multidimensional framework for customer-centric performance management across all hospitality sectors. 

Place, publisher, year, edition, pages
Cognizant Communication Corporation, 2025. Vol. 8, no 3, p. 153-169
Keywords [en]
cruise industry, EA Experience Accounting, online reviews, customer satisfaction, value for money, cruise dining, food and dining onboard, cruise market classification
National Category
Business Administration Peace and Conflict Studies Other Social Sciences not elsewhere specified
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-115760DOI: 10.3727/216929824X17207924097162OAI: oai:DiVA.org:oru-115760DiVA, id: diva2:1894625
Available from: 2024-09-03 Created: 2024-09-03 Last updated: 2025-12-10Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records

Carlbäck, Mats

Search in DiVA

By author/editor
Demydyuk, GannaCarlbäck, Mats
By organisation
School of Hospitality, Culinary Arts & Meal Science
In the same journal
Journal of Gastronomy and Tourism
Business AdministrationPeace and Conflict StudiesOther Social Sciences not elsewhere specified

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 243 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf