This study explores how institutional demands influence banking, with a focus on the implementation of a regulatory initiative named KRITA, where the regulator (the Swedish Riksbank) requires more granular credit information from banks. This is a mirror of the ECB regulation called AnaCredit. The study departs from an institutional perspective (DiMaggio and Powell, 1983) and applies insights toaccounting information to understand how institutional demands of ‘hard’ [digitisable] credit information influence banking. To better understand how KRITA influences banking, a leading bankwith an autonomous branch office network, recognised for low credit losses and excellence in credit assessment, was selected as a case bank. The study builds on interviews with bank personnel,representatives of the Swedish Bankers’ Association, regulators and industry experts, together with retrieved documentation of the institutional demands that has been formed during negotiations between the banks and the regulator in order to enforce the implementation of the KRITA regulation.The study shows that banks responded to the regulatory initiative before it was adopted. The KRITA regulation demands reporting of credit information that needs to be digitisable. Specifically, the regulatory initiative directs more attention to digitisable hard information and no attention to nondigitisable soft information. As a result of the uncertainties, tensions arise between the regulator and the regulated.The study also demonstrates the importance of qualitative information and tacit knowledge for the regulated bank, and the regulatory framework omits important credit information. Moreover, the study demonstrates that the KRITA regulation is a game changer of reporting for the bank, and a central effect of the KRITA regulation is that it forces banks to make IT-investments in order to be able to comply with the regulation when it come into effect. The study contributes to literature on institutional demands (DiMaggio and Powell, 1983; Elliot and Cäker, 2017).The study is a unique case of the KRITA regulation and how KRITA influences banks. In addition to other studies on how institutional demands, i.e. bank regulations, influence organisations and accounting practices (Crawford, 2017; Überbacher and Scherer, 2020), this study shows that even a regulatory initiative such as KRITA influences the bank, even prior to the regulation being adopted and coming into effect.