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One-Armed Bandit? An Intersectional Analysis of Kelly Knox and Disabled Bodies in Influencer Marketing
School of Business, Stockholm University, Stockholm, Sweden.ORCID iD: 0000-0003-2775-8148
Canterbury Christ Church University, Canterbury, UK.ORCID iD: 0000-0003-1966-5830
2020 (English)In: Advances in Consumer Research: Volume XLVIII / [ed] Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau, Association for Consumer Research , 2020, Vol. 48, p. 139-142Conference paper, Published paper (Refereed)
Abstract [en]

Inclusion of people with disabilities in advertising remains a largely underexplored area of consumer research. Therefore, our visual analysis primarily focuses on Kelly Knox, a British fashion model and social media influencer born without a left forearm, whereby our contributions add to discourses on both influencer marketing and intersectional diversity.

Place, publisher, year, edition, pages
Association for Consumer Research , 2020. Vol. 48, p. 139-142
Series
Advances in Consumer Research, ISSN 0098-9258, E-ISSN 3079-1766 ; 48
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-118412ISBN: 9780915552818 (print)OAI: oai:DiVA.org:oru-118412DiVA, id: diva2:1927327
Conference
48th Association for Consumer Research Conference (ACR 2020), Paris, France (virtual), October 1-4, 2020
Available from: 2025-01-14 Created: 2025-01-14 Last updated: 2025-01-29Bibliographically approved

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Södergren, JonatanVallström, Niklas

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  • apa
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  • asciidoc
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