This chapter analyses whether the AI Act sufficiently addresses consumers' interests and how the regulation blends into the existing system of consumer law. Section 15.2 provides an overview of the use of AI in consumer markets and the related risks for consumers, followed by a summary of the AI Act in section 15.3. Section 15.4 then focuses on prohibited practices, while section 15.5 analyses how so-called "generative AI systems" are regulated. Section 15.6 thereafter addresses the definition of high-risk AI systems and the corresponding mandatory requirements as well as the role of harmonised standards and conformity assessment procedures to protect consumer interests. Section 15.7 evaluates the provisions of the AI Act for low-risk AI systems, while section 15.8 examines how the AI Act will be enforced. Section 15.9 draws final conclusions.