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“Det känns som ett påhittat scenario.”: En kvalitativ innehållsanalys av uppfattningar om ragebaitade TikTok-klipp
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2025 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this study is to determine how Swedish TikTok users, born between the years of 1991 and 2005, perceive the portrayed reality in rage baited TikTok clips, and what emotions are connected to their sharing patterns. This study conducts semi-structured interviews, which are then analyzed through a qualitative content analysis to interpret the data. Furthermore the study applies a theoretical framework based on hyperreality and affect theory to analyze the participants' responses and interactions. While previous research suggest that people often lack the ability to critically assess media content, this study reveal that most of the participants were aware of the concept of rage bait and could therefore identify the clips as such. As a result they did not accept or endorse the reality portrayed in the rage baited clips they were shown. The results further indicate that positive affects, such as humor and entertainment, are the primary motivators for participants’ engagement in co-creation by further sharing the clips.

Place, publisher, year, edition, pages
2025. , p. 60
Keywords [sv]
Affektteori, hyperrealitet, intervjustudier, kvalitativ innehållsanalys, ragebaiting, TikTok
National Category
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-118972OAI: oai:DiVA.org:oru-118972DiVA, id: diva2:1933132
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2025-01-30 Created: 2025-01-30 Last updated: 2025-02-27Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf