As artificial intelligence (AI) advances, countries worldwide are recognising the need for national and international governance to address its benefits and challenges. One of the key questions in AI governance is how to foster innovation and cross-border trade, while upholding fundamental values and rights. We argue that the International Network of AI Safety Institutes (INASI) is the right forum to bring together technical and ethical expertise from around the world to develop and adopt voluntary, interoperable standards for AI — standards that are both technical and ethical.